Dr Victoria Hurth is Senior Associate at the University of Cambridge’s Institute for Sustainability Leadership and Visiting Fellow of Cambridge Judge Business School. She describes herself as a ‘pracademic’, taking a pragmatic interdisciplinary approach to the drivers and solutions of organisational responses to climate change and sustainability,. She has a Master’s in Environment and Development from the University of Kwa-Zulu Natal and completed her PhD (Exeter) on the role of marketing as a driver of sustainable/unsustainable consumption. Her research and practice now focuses on purpose-driven organisations and the implications for culture, governance and strategy. She has been a British Council ‘Climate Change Ambassador’ and a climate change advisor for a UK MP. She is currently a member of the UN Task force for developing methodology for SDG indicator 12.6.1. and the Convenor of ISO37000 – the first global standard on Governance of Organisations.
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